For Arup’s work on Poland’s new airport and high-speed rail station, I created a poster illustration to capture the unique customer experience and inspire the wider project team.
Role Designer
For Centralny Port Komunikacyjny
Date 2022
Service strategy, spatial design, content, campaign
Experience Design Lead Paul McConnell
How do you inspire a team to rally around a common vision?
Big changes are coming for a small patch of villages and green fields outside of Warsaw, Poland. By sometime in the 2030s, a massive new airport and high-speed rail station, the Central Communication Port (formerly known as the Solidarity Transport Hub), will serve nearly 40 million people a year in this space and function as the main gateway for travelers between Poland and the rest of the world.
Our client, the agency in charge of the project, asked our experience design team at Arup to create a poster that could inspire the wider project team and communicate the future facility’s unique passenger experience of taking a high-speed train directly into the new airport, then proceeding upstairs to catch a flight—all under one roof.
Brand to User Journey
Experience Design lead Paul McConnell and I looked at this as an opportunity to create an iconic “visual identity” for the passenger experience, that both celebrated the country’s creative spirit and captured the proposed architectural framework of a single, unified space with columns and terraced platforms.
I gathered inspiration from 20th Century Polish poster art and architecture, then explored concepts for the illustration through translating the project’s brand priorities into my own “mental models” of the customer journey.
Final Illustration
It was fun developing the final design as a full hand-drawn perspective sketch first before moving into digital. I was skeptical of Paul’s color scheme, but pretty happy with the result!
