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California High-Speed Rail Authority

Central Valley Stations



Research and strategy to land a $70M contract designing California’s first high-speed rail stations.

Rendering by Arup & F+P

Overview


Working with a large team composed of architects and engineers, I led site research and helped craft a proposal that secured a $70 million contract to design California’s first high-speed rail stations.
RolePlanner, Strategist

Activities concept development
planning strategy
archival research
workshop facilitation
spatial analysis
proposal writing

Team Daniel Haufschild, Kate White, Remi Drouot, Thyda Uy
ClientCalifornia High-Speed Rail Authority

Date2022

LocationCentral Valley, California

StudioArup Cities, Planning & Design

Partners Foster + Partners, Sitelab, Zach Urban Solutions

Challenge


Cruising the I-5 through the Central Valley between San Francisco and L.A. can feel like a blur of billboards and fields as far as the eye can see. But beyond most people’s view are cities that’ve been left behind, cut off from the growth and buzz of California's coastal hotspots. 

This is where high-speed rail is about to change the game. When the agency in charge of the project went looking for partners to design its first four stations in the Central Valley, my team at Arup didn’t hesitate.









The Macro View


Our bid director knew we had to get the client’s goals and the local context right to win this job, so she had me dive in. I scoured archives, interviewed locals, and put together a memo laying out the big challenges and opportunities for the client and the station city communities.

Presenting this to our wider team of architects and engineers felt like watching people learn how to read a map for the first time. Instead of getting stuck in technical design details, everyone started focusing on how our designs and skillsets could solve the client’s problems.
Concept sketching


The Pitch


I teamed up with our planners to shape the project approach and led creation of high-level maps showing how the stations would impact the local communities. 

I also helped tighten up our interview presentation, pushing for solid concepts and punchy lines like “Bridging downtown to Chinatown” for Fresno’s station and “High-speed rail has the power to transform California.”

Our maximum six-page project approach
Interview slides

Impact


Our interview clinched the contract, and our new client contact at CHSR said thank you for making her job “easy.”

My “recipe” for a successful bid



John Moody is a creative director & designer specializing in experience design, urban strategy & place identity. Let’s connect!  ~ john.s.moody@gmail.com