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American Academy of Arts & Sciences

Making Justice Accessible



Introducing a hidden crisis into the national conversation about social justice.
Overview
As part of the American Academy of Arts & Sciences’ efforts to increase access to civil legal assistance, I directed a short PSA to introduce a hidden crisis into the national conversation about social justice.
RoleCreative Director
Activitiescreative direction
concept development
community engagement
storyboarding
script writing
film production

TeamAnnika Iltis, Lamorne Morris, Maya Santos, Colin Yarck

ClientAmerican Academy of Arts & Sciences

Year2020

LocationCalifornia, Missouri, New York, Washington D.C., Texas

StudioInvisible Cities Studio
“The Civil Justice Gap” Full PSA

“Most of Us” Social Media Cut

Challenge
Wage theft, loss of health benefits, eviction, family separation…these are just some of the countless civil justice issues affecting more than 150 million Americans every year. Due to a widespread lack of access to civil legal services, very few of these issues result in just outcomes. This “civil justice gap” is a major contributing force to structural inequality and systemic oppression in this country, yet it goes largely unnoticed compared to highly visible issues like criminal justice or police brutality.

In the middle of the Pandemic, I was approached by the American Academy of Arts & Sciences to create a short PSA that could help broad audiences understand the personal and societal nature of this crisis, and introduce the Academy’s report of recommendations for how to fix it.
Initial Concept
Voices in the Landscape
Inspired by experimental documentaries that reveal larger social problems through eyewitness narration and haunting footage of landscapes, we mobilized legal aid organizations around the country to help us find litigants who could tell their stories about unjust legal hardships, and deployed cinematographers in their locations to capture the geographic diversity of the crisis.

To connect these individual experiences to the national story, we recruited Emmy-winning actor Lamorne Morris, fresh off of his starring debut in the Hulu series Woke, to explain the crisis from the friendly perspective of a legal aid worker who wants to help.


Scripting & Storyboards

Stills 
Impact
The PSA launched with the release of the Academy’s report to great acclaim. Our client was very proud of this being the first time the 200-year-old Academy has ever told “the human story” about one of their research projects, saying that the narrator and interviewees we’d selected were the “perfect” voices.

He received multiple praises from folks in the legal services field that we’d gotten the issue “right.” Our scripting process also helped them to take a new approach during a complete rewrite of the report.
Check out the report
John Moody is an urban designer & strategist specializing in experience design, creative placemaking & visual storytelling. Let’s connect!  ~ john.s.moody@gmail.com