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WXY Studio & Transportation Alternatives

NYC 25x25



Animation inspiring New Yorkers to take back their streets for buses, bikes and people.

Overview


For a campaign to turn NYC streets into spaces for pedestrians, bikes, and buses, I helped conceptualize an animation to get New Yorkers fired up about pushing for streets that work for people, not just cars.

I helped TA and WXY to navigate the animation process and pushed them to develop a simple overarching concept that could quickly immerse New Yorkers into a new world and help audiences believe that what they’re seeing is real. I also explored narrative and animation concepts through script outlines, thumbnails, and moodboards.

TA and WXY were blown away by my concept explorations, and my approach informed the vision that was brought to life by director Ege Soyuer and his team of designers/ animators.
RoleDesigner

Activities concept development
narrative strategy
sourcing talent
copywriting
storyboarding

TeamDavid Vega-Barachowitz, Katie Lorah
ClientTransportation Alternatives (TA), WXY Studio

Date2021

LocationNew York, New York

StudioArup Cities, Planning & Design
Storyboard Samples
Mood Boards


Final Video

Directed by @egetron
Design by @vanderyacht @jamesnoellert
Animation by @dantezaballa @davidjrockart @petercobo @area_man_sells_out @wakrsylbe @egetron
Music/SFX by @sounds_like_ambrose
John Moody is an urban designer & strategist specializing in experience design, creative placemaking & visual storytelling. Let’s connect!  ~ john.s.moody@gmail.com