NYC 25x25
Animation inspiring New Yorkers to take back their streets for buses, bikes and people.
Overview
For a campaign to turn NYC streets into spaces for pedestrians, bikes, and buses, I helped conceptualize an animation to get New Yorkers fired up about pushing for streets that work for people, not just cars.
I helped TA and WXY to navigate the animation process and pushed them to develop a simple overarching concept that could quickly immerse New Yorkers into a new world and help audiences believe that what they’re seeing is real. I also explored narrative and animation concepts through script outlines, thumbnails, and moodboards.
TA and WXY were blown away by my concept explorations, and my approach informed the vision that was brought to life by director Ege Soyuer and his team of designers/ animators.
Activities concept development
narrative strategy
sourcing talent
copywriting
storyboarding
TeamDavid Vega-Barachowitz, Katie Lorah
Date2021
LocationNew York, New York
StudioArup Cities, Planning & Design
Design by @vanderyacht @jamesnoellert
Animation by @dantezaballa @davidjrockart @petercobo @area_man_sells_out @wakrsylbe @egetron
Music/SFX by @sounds_like_ambrose