The metro area of Monterrey, Mexico is exploding with the energy, creativity and spirit of a great world city. However, Monterrey is stuck in place, lodged between polarized responses to deep-seeded urban problems. Environmental shocks and trauma from the drug war have merely sharpened divides, driving locals further behind the safety of their windshields, their gated neighborhoods, their nostalgia for a simpler time.
To break the gridlock, I helped conceived of a cinematic visioning campaign that would allow the city to discover and communicate a shared vision for its future. We proposed to create a series of “story modules,” or bite-sized stories about locals undergoing transformation, that reveal possible solutions to divisive urban problems through inspiring visions and experiences that already exist in the city.
Although the project is still in limbo, our initial concepts helped lay the groundwork for the design and construction of more than 15 major public space projects in San Pedro Garza Garcia, an affluent suburb of Monterrey.
Activitiessite documentation
video production
interviews
concept development
creative direction
proposal writing
TeamDavid Vega-Barachowitz, Javier Leal
Date2017 -
LocationMonterrey, Nuevo Leon
StudioInvisible Cities Studio