Green Fleet Action Plan
A plan to achieve zero-emissions transportation across all of San Diego’s public services.
Overview
To help the County of San Diego achieve a zero-emissions fleet by 2045, I led the design of its Green Fleet Action Plan—120 pages of strategic vision and practical steps for the next 22 years, laying out a path to transform the county’s fleet with concrete goals, actions, and measures.
I came up with the visual style, worked closely with project management to organize the narrative, and supervised five designers between the US, the UK and Turkiye to produce all the graphics.
The report was praised by the client and led to further work with the County.
Activitiescreative direction
concept development
narrative strategy
copyediting
data visualization
TeamStuart Hamre, Emanuel Papageorgiou, Seth Strongin, Sian Campbell, Ezgi Gul, Dan Campbell
Date2022 - 2023
LocationSouthern California
StudioArup Cities, Planning & Design