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County of San Diego

Green Fleet Action Plan



A plan to achieve zero-emissions transportation across all of San Diego’s public services.

Overview


To help the County of San Diego achieve a zero-emissions fleet by 2045, I led the design of its Green Fleet Action Plan—120 pages of strategic vision and practical steps for the next 22 years, laying out a path to transform the county’s fleet with concrete goals, actions, and measures.

I came up with the visual style, worked closely with project management to organize the narrative, and supervised five designers between the US, the UK and Turkiye to produce all the graphics.

The report was praised by the client and led to further work with the County.
RoleLead Designer

Activitiescreative direction
concept development
narrative strategy
copyediting
data visualization

TeamStuart Hamre, Emanuel Papageorgiou, Seth Strongin, Sian Campbell, Ezgi Gul, Dan Campbell
ClientCounty of San Diego, California

Date2022 - 2023

LocationSouthern California

StudioArup Cities, Planning & Design
Sample Spreads
2-page Summary & Cost-benefit Analysis
“John has great communication skills with clients, and he is able to drive conversations towards solutions while maintaining a clear boundary between what is a 'nice to have' and a 'must have' in terms of communicating key findings and messages via our deliverables.”

- Stuart Hamre, Project Manager
John Moody is an urban designer & strategist specializing in experience design, creative placemaking & visual storytelling. Let’s connect!  ~ john.s.moody@gmail.com