South Hills Masterplan
Envisioning a new center for urban vitality in greater Raleigh.
Overview
For Arup's work on a new mixed-use development in Cary, a suburb of Raleigh, North Carolina, the client needed a way to win public support for the project. I worked with our urban design lead to create a core narrative that could root our design concept in the city's unique history and the people-centered visitor experience of the future development.
We adapted the narrative across pin-up posters, AR experiences, 3D-printed models, and a video walkthrough. The Cary city council loved our work and are currently using it promote the project to the public.
Activitiescreative direction
script writing
storyboarding
video production
TeamDavid Green, Josely Lam, James Francisco, Israel Shaw
Date2024
LocationCary, North Carolina
StudioArup Cities, Planning & Design