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Loden Properties

South Hills Masterplan




Envisioning a new center for urban vitality in greater Raleigh.

Overview


For Arup's work on a new mixed-use development in Cary, a suburb of Raleigh, North Carolina, the client needed a way to win public support for the project. I worked with our urban design lead to create a core narrative that could root our design concept in the city's unique history and the people-centered visitor experience of the future development.

We adapted the narrative across pin-up posters, AR experiences, 3D-printed models, and a video walkthrough. The Cary city council loved our work and are currently using it promote the project to the public.
RoleStrategist, Designer

Activitiescreative direction
script writing
storyboarding
video production

TeamDavid Green, Josely Lam, James Francisco, Israel Shaw
ClientLoden Properties

Date2024

LocationCary, North Carolina

StudioArup Cities, Planning & Design
Storyboard Sketches


John Moody is creative director & urban designer specializing in user research, urban strategy & place identity. Let’s connect!  ~ john.s.moody@gmail.com