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City of Niagara Falls

Niagara Falls Transit



Selling private industry on the value of a massive public amenity.

Overview


Niagara Falls is Canada’s most popular tourist destination, but visitors have to drive in bumper-to-bumper traffic from parking lot to parking lot if they want to visit all of its major attractions—or else spend hours walking on unremarkable streetscapes or battling the bitter cold.

To help improve the visitor experience, I wrote, storyboarded, and co-directed a short video pitch to sell the city's hotel and tourism operators on the benefits of a large-scale people mover transit system that would link hotels, entertainment, and falls in a seamless all-electric network.

The city loved our video and used it to appeal for support from the business stakeholders. Sadly, a single stakeholder ended up blocking the unanimous backing that was required for the project to secure funding from the Provincial government, and the whole thing essentially died—forgive me—in its tracks.

RoleStrategist, Creative Director

Activitiescreative direction
impact strategy
script writing
video production
design visualization

TeamDaniel Haufschild, Ana Sasic, Anthony Cortez. Jennifer Combs
ClientCity of Niagara Falls, Ontario

Date2023

LocationNiagara Falls, Ontario

StudioArup Cities, Planning & Design
Video Pitch Preview
I directed our drone photography and worked with our visualization guru to animate the future train system.

John Moody is creative director & urban designer specializing in user research, urban strategy & place identity. Let’s connect!  ~ john.s.moody@gmail.com