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Overview


For Arup's work on a new mixed-use development in Cary, a suburb of Raleigh, North Carolina, the client needed a way to win public support for the project. I worked with our urban design lead to create a core narrative that could root the design concept in the city's unique history and the people-centered visitor experience. 

We adapted the narrative across pin-up posters, AR experiences, 3D-printed models, and a video walkthrough. Our presentation was well received by the city council and has been used to promote the project to the public.
RoleStrategist, Designer

Activitiescreative direction
script writing
storyboarding
video production

TeamDavid Green, Josely Lam, James Francisco, Israel Shaw
ClientLoden Properties

Date2024

LocationCary, North Carolina

StudioArup Cities, Planning & Design
John Moody is an urban designer & strategist specializing in experience design, creative placemaking & visual storytelling. Let’s connect!  ~ john.s.moody@gmail.com