Overview
For Arup's work on a new mixed-use development in Cary, a suburb of Raleigh, North Carolina, the client needed a way to win public support for the project. I worked with our urban design lead to create a core narrative that could root the design concept in the city's unique history and the people-centered visitor experience.
We adapted the narrative across pin-up posters, AR experiences, 3D-printed models, and a video walkthrough. Our presentation was well received by the city council and has been used to promote the project to the public.
Activitiescreative direction
script writing
storyboarding
video production
TeamDavid Green, Josely Lam, James Francisco, Israel Shaw
Date2024
LocationCary, North Carolina
StudioArup Cities, Planning & Design