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Overview


I led narrative strategy and design for Arup’s proposal to transform a dangerous, oversized stretch of Sepulveda Boulevard in the San Fernando Valley into a linear parkway. 

Beyond simply widening the median or giving the road a “diet,” our concept envisions a corridor where people can walk and bike without fear, where communities have a chance to open up to each other, and where water and nature can flow as they were meant to.

I led concept development and spatial analysis, created all of the sketches, wrote copy, and coached our interview team on narrative approach.
RoleLead Designer, Strategist

Activitiessite research
concept development
planning strategy
workshop facilitation
spatial analysis
urban design
proposal writing

TeamKate White, Tony Kirby, Vincent Hellens, Elizabeth Owen, James Powell, Laura Male, Diana Jauregui, Emanuel Papageorgiou, Thyda Uy
ClientLos Angeles Bureau of Engineering

Date2022

LocationLos Angeles, California

StudioArup Cities, Planning & Design

PartnersAlta Planning + Design
The Robert Group
Sapphos Environmental
John Moody is an urban designer & strategist specializing in experience design, creative placemaking & visual storytelling. Let’s connect!  ~ john.s.moody@gmail.com