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Overview


I led narrative strategy and design for a plan that weaves together active mobility and resiliency solutions for a troubled stretch of the Pacific Coast Highway (PCH) in Southern California, providing the state’s transportation agency with a game-changing approach to saving lives and protecting critical infrastructure for the next 100 years.
RoleLead Designer, Strategist

Activitiesconcept development
narrative strategy
design direction
workshop facilitation
spatial analysis
spatial design
community engagement

Design TeamEmanuel Papageorgiou, Alex Ford, Ryan Coughlin, Joanna Ferro, Megan Waller, Ezgi Gul, Cansu Seki
ClientCalifornia Department of Transportation (Caltrans)

Date2022-2023

LocationVentura County, California

StudioArup Cities, Planning & Design

PartnersAlta Planning + Design
Arrellano Associates
John Moody is an urban designer & strategist specializing in experience design, creative placemaking & visual storytelling. Let’s connect!  ~ john.s.moody@gmail.com