The Poetic Structure exhibit was an impressive undertaking of miniature proportions, exploring intersections between art, architecture, and engineering in the monumental works of SOM (Willis Tower, Burj Kalifa) within the relatively modest spaces of the 1921 Schindler House in West Hollywood—the first modernist home on the West Coast.
SOM recruited my studio to create a short media campaign that could capture the spirit of the exhibition. We looked at this as an opportunity to create an interesting dialogue across time and space between early modernism and current design practice. Through interviews and a visual approach that highlighted relationships between people and spaces, ideas and materials, we captured a sense of place and character in their design philosophy and let their thoughts echo throughout the historic setting.
SOM was thrilled with the final products. A member of their internal communications team at their Chicago office told me that they’re “not even close” to being capable of what it is that we were able to do.
Activitiesnarrative strategy
interviewing
video production
video editing
TeamSue Ding, Garrett Lamb, Patrick Maxwell, Colin Yarck, Jonas Lefvert, Lucas Cantor
Date2018
LocationWest Hollywood, California
StudioInvisible Cities Studio