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Overview
To help the London Zoo reinvent itself as a progressive, mission-driven institution, Arup’s New York office participated in a design competition to create a new use for its 1931 Penguin Pool, a structure that helped to launch concrete as a key element of modern architecture but that can no longer be used as an animal enclosure.

Our team’s concept preserves the existing structure as a relic but carves out an underground gallery below, allowing visitors to take on the perspective of penguins and reemerge with newfound passion that supports the zoo’s larger mission of preventing wild animals from going extinct.

I helped to strengthen our pitch by grounding our design concepts in the client’s larger challenges and the legacy of perspective-shifting exhibit design. I co-wrote our narrative, sketched concepts, and worked with the team to craft the user experience and 3D video walkthrough of our proposal.
RoleStrategist, Designer

Activitiesconcept sketching
experience strategy
archival research
proposal writing
scripting

Team Jon Cicconi, Grace Reid, Josely Lam, Sean Lineham, Joe McGranahan, Anthony Cortez, James Francisco, Kristian Winther, Mark Simpson, Michelle Roelofs, Thomas Yun
Client Zoological Society of London

Date
2024

Location London, England

StudioArup Cities, Planning & Design
John Moody is an urban designer & strategist specializing in experience design, creative placemaking & visual storytelling. Let’s connect!  ~ john.s.moody@gmail.com