Overview
For a large tech company’s sustainability transformation, I co-directed a 2.5-minute animation to sell its employees on the environmental and operational benefits of a new way of working in NYC.
We sold the client on making something that employees would never forget: clear, playful, and down-to-earth—basically the complete opposite of a typical corporate animation. I wrote the script, directed the narration, led concept development, and worked closely with our visual communications team in the UK to bring the shots to life.
Our client was thrilled with the result and discussed with us the possibility of adapting the animation to all its campuses in the US.
Activitiesanimation production
concept development
creative direction
script writing
directing
Team(confidential)
Date2023
LocationNew York, New York
StudioArup Cities, Planning & Design