The Macro View
Our bid director knew we had to get the client’s goals and the local context right to win this job, so she had me dive in. I scoured archives, interviewed locals, and put together a memo laying out the big challenges and opportunities for the client, the Central Valley, and the station city communities.
Presenting this to our wider team of architects and engineers felt like watching several dozen people put on the right pair of glasses for the first time. Instead of getting stuck in technical design details, everyone started focusing on how our work could solve agency challenges and transform the station cities.