PROJECTS          GALLERIES          ABOUT

The Macro View


Our bid director knew we had to get the client’s goals and the local context right to win this job, so she had me dive in. I scoured archives, interviewed locals, and put together a memo laying out the big challenges and opportunities for the client and the station city communities.

Presenting this to our wider team of architects and engineers felt like watching people learn how to read a map for the first time. Instead of getting stuck in technical design details, everyone started focusing on how our designs and skillsets could solve the client’s problems.
John Moody is an urban designer & strategist specializing in experience design, creative placemaking & visual storytelling. Let’s connect!  ~ john.s.moody@gmail.com