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Challenge

How do you show an agency you can unlock the deeper power of its work?


Cruising the I-5 through the Central Valley between San Francisco and L.A. can feel like a blur of billboards and fields as far as the eye can see. But beyond most people’s view are cities that’ve been left behind, cut off from the growth and buzz of California's coastal hotspots. 

This is where high speed rail’s about to change the game. When the agency in charge of the project went looking for partners to design its first four stations in the Central Valley, my team didn’t hesitate.









John Moody is an urban designer & strategist specializing in experience design, creative placemaking & visual storytelling. Let’s connect!  ~ john.s.moody@gmail.com