About
Hi! I’m a creative director and urban designer with a passion for uncovering the hidden qualities of places and creating spaces of inclusion and imagination. With a master’s in city planning from MIT and a background in cinematography, I bring expertise in narrative strategy and experience design to place-based projects of all scales, helping communities shape the built environment to reflect their stories and deepen connections between people and place.
The output of my work spans design strategy frameworks and resiliency masterplans to cinematic place visions and platforms for collective imagination.
In my recent role as a Senior Designer and Creative Director at Arup, I led design teams and narrative strategy on several resiliency and sustainable transportation plans throughout North America and co-founded an internal studio that provides visual storytelling, placemaking, and wayfinding services in client projects. I also helped project teams across multiple disciplines to better understand stakeholder needs, simplify complexity, and develop user-centered design solutions.
Previously, I co-founded and ran a Los Angeles-based design practice called Invisible Cities Studio, which helped cities like Las Vegas and organizations like the American Academy of Arts and Sciences use immersive storytelling to shape public perception and strengthen the social impact of their projects. My work has won numerous awards, including an Honor Award from the American Society of Landscape Architects. I currently serve as a fellow at the Urban Design Forum and on the board of Co-Solve Collective, a nonprofit creating dignified housing solutions for migrant workers in Ahmedabad, India.
If you want to work together or just say hi, feel free to reach out!
In my recent role as a Senior Designer and Creative Director at Arup, I led design teams and narrative strategy on several resiliency and sustainable transportation plans throughout North America and co-founded an internal studio that provides visual storytelling, placemaking, and wayfinding services in client projects. I also helped project teams across multiple disciplines to better understand stakeholder needs, simplify complexity, and develop user-centered design solutions.
Previously, I co-founded and ran a Los Angeles-based design practice called Invisible Cities Studio, which helped cities like Las Vegas and organizations like the American Academy of Arts and Sciences use immersive storytelling to shape public perception and strengthen the social impact of their projects. My work has won numerous awards, including an Honor Award from the American Society of Landscape Architects. I currently serve as a fellow at the Urban Design Forum and on the board of Co-Solve Collective, a nonprofit creating dignified housing solutions for migrant workers in Ahmedabad, India.
If you want to work together or just say hi, feel free to reach out!
john.s.moody@gmail.com