Concept Explorations
I thought it was pretty cool that Amtrak was taking a wider approach to sustainability, so for an overarching concept, I ran with the idea that the best thing it can do for the environment is to get more people to ride the train. I took inspiration from my own experiences commuting on the Pacific Surfliner and from old 1970s campaigns ads that helped Amtrak to market itself as a fun alternative to planes and cars.