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Challenge


Amtrak’s approach to sustainability extends far beyond saving paper and counting carbon; it also includes its efforts to boost ridership and build more energy-efficient operations, both of which can make train travel a cleaner alternative to traditional auto and air travel. However, the draft they submitted for my team to design seemed to cover every aspect of their company operations without much of a connecting tissue.
John Moody is an urban designer & strategist specializing in experience design, creative placemaking & visual storytelling. Let’s connect!  ~ john.s.moody@gmail.com